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How to Use the Ken Send Platform

Cristian Frunze avatar
Written by Cristian Frunze
Updated over 2 months ago

The easiest way to get started is to watch the video below:

Ken Send is your central platform for viewing campaign performance, accessing lead data, and - most importantly - replying to interested prospects. While our team handles all the technical campaign setup and lead management, this guide will show you what you can access and what you should actively manage.

Leads Tab: Viewing Your Contact Data

The Leads tab shows all contacts we've uploaded and are reaching out to on your behalf. Here's what you can do:

Viewing Leads

  • See all contacts in your campaigns

  • Filter by lead list (we typically create one lead list per campaign)

  • Filter by campaign and status

Accessing Lead Details

Click "Manage" on any lead to view:

  • More data

  • Custom variables and tags

  • Which campaigns the person is in

  • Whether they've replied

Exporting Data

If you need to export your lead data:

  1. Select the leads you want to export (or select all)

  2. Click "Download" or "Export"

  3. You'll receive a CSV file with all lead information, including LinkedIn URLs

Important: Our team manages all lead uploads and campaign assignments. You can view and export this data anytime, but you don't need to edit anything here.

Campaigns Tab: Viewing Your Outreach

The Campaigns tab displays all active and past campaigns. You can view:

  • Campaign overview and performance

  • Lead lists associated with each campaign

  • Email copy and messaging

  • Schedule and timing settings

  • Configuration details

Important: While you may have editing permissions, our team handles all campaign setup, email copy, scheduling, and configuration. You only need to view this section to understand what we're sending on your behalf.

Master Inbox: Where You'll Spend Most of Your Time

The Master Inbox is where all email replies from prospects appear. This is the most important section for you to actively manage.

Filtering Replies

You can filter the inbox by:

  • Status (interested, not interested, etc.)

  • Campaign

  • Read/unread status (tip: click "Unread" to see new replies)

  • Tags

AI Categorization

Click the settings icon in the Master Inbox to turn on AI categorization. This feature automatically identifies which responses show genuine interest versus polite declines.

We recommend keeping this feature enabled unless it's not working accurately for your use case.

Replying to Prospects

When you receive a reply:

  1. Click on the conversation

  2. Type your response in the reply field

  3. Send directly from the platform

Additional Actions

You can also:

  • Forward emails to yourself or team members

  • Unsubscribe contacts if needed

  • Add tags for organization

Email Accounts: Customizing Your Signatures

The Email Accounts section shows all the email inboxes we're sending from on your behalf (you may see hundreds of accounts in your workspace - this is normal for deliverability).

Updating Your Email Signature

We'll set up an initial email signature for you, but you can customize it anytime:

  1. Go to Email Accounts

  2. Find the account(s) you want to update

  3. Click on the email signature field

  4. Update with your preferred signature

Requirements:

  • Must be plain text only (no HTML, images, or special formatting)

  • Keep it professional and concise

Other Settings

You can also update:

  • Your sender name

  • Minor configuration settings

Important: Please leave the "Maximum Daily Emails" setting unchanged - our team needs to control this for optimal deliverability. Also note that "Warmup" and "Sending Schedule" are managed by our team.

Integrations: Connecting Your CRM

Ken Send can integrate with your existing tools, including:

  • HubSpot

  • Salesforce

We use a third-party tool called OutboundSync to handle these integrations. If you'd like to sync your campaign data with your CRM, let us know and we can help you set it up.

Block List: Protecting Your Existing Customers

This is critical to set up!

The Block List prevents us from accidentally contacting your existing customers or people who've previously unsubscribed from your marketing.

How to Set Up Your Block List

  1. Go to Settings

  2. Click "Block List"

  3. Upload a CSV file containing:

    • Email addresses you want to block, OR

    • Entire domains you want to block (blocks everyone at that company)

What to Include:

  • Current customers

  • Past customers

  • Anyone who's unsubscribed from previous campaigns

  • Internal team email addresses

  • Partners or vendors you don't want to contact

Two Types of Blocking:

  • Domain-level: Blocks everyone at a specific domain (e.g., @acmecorp.com)

  • Individual addresses: Blocks specific email addresses

We strongly recommend uploading your block list before we launch any campaigns.

What You Should Manage vs. What We Handle

You Should Actively Manage:

  • Replying to prospects in the Master Inbox

  • Customizing your email signature

  • Setting up and maintaining your Block List

  • Exporting lead data if needed

Our Team Handles:

  • All campaign setup and configuration

  • Lead list creation and uploads

  • Email copy and messaging

  • Sending schedules and deliverability settings

  • Technical infrastructure and warmup

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