Overview
Every successful email campaign with Ken AI is built on four essential parts that work together seamlessly. Understanding how these components work will help you see why our process delivers results while protecting your brand.
Here's what powers your campaigns:
Email Infrastructure
Contact List
Message
Sending
1. Email Infrastructure
Your email infrastructure is made up of two main components: domains and inboxes.
Domains
We purchase multiple domains for your campaign. To understand how many domains we buy and why this matters for your deliverability, check out our dedicated domain article in the help center.
All of these domains are redirected to your primary domain name, so your brand stays protected.
Inboxes
We create email inboxes for you using our own email servers. In some cases, we may also use multiple email providers to optimize your sending capacity and to have a back-up. We handle all the technical setup so you don't have to worry about any of this.
We can only have one person's name per domain, and we create 3-100 inboxes with that name for that domain. Depending on the number of inboxes we create with the same name, sometimes the inboxes themselves might appear strange (for example [email protected]).
2. Contact List
Your contact list includes all the data we collect about each person: their LinkedIn information, email address, and AI-generated personalization content.
How We Build Your List
We follow a detailed 9-step process to ensure you're reaching the right people:
Initial data collection - We start with data from LinkedIn, Apollo, your CSV lists, or other sources
Deduplication and data cleaning - We remove duplicates and clean up the data
Data enrichment - We add website information, LinkedIn details, and other publicly available information
AI-powered qualification - Our AI checks if each person fits your Ideal Customer Profile (ICP)
Email discovery - We find valid email addresses for qualified contacts
Email validation - We verify that each email address is deliverable
AI personalization - We generate unique personalization for each contact
AI quality check - We ensure the personalization meets our quality standards
Final list preparation - Your list is ready to launch
Important: Why List Sizes Decrease
Here's something critical to understand: each step in this process reduces the number of contacts that move forward.
If you start with 100,000 people, we'll remove contacts who:
Don't have websites
Don't have LinkedIn profiles
Aren't qualified for your ICP
Don't have discoverable emails
Have invalid or unverifiable emails
This filtering process is exactly why building a high-quality list takes time. We're not just gathering contacts - we're ensuring every person on your final list is worth reaching out to.
3. The Message
Your email copy is crafted by our team of professional copywriters.
What Makes Each Email Unique
Every email contains:
A core template created by your copywriter
AI-powered variables that personalize the message for each recipient
Completely unique content - no two emails are exactly the same
This combination ensures your messages feel personal and relevant to each prospect, not like mass marketing.
4. Sending
We handle the technical side of sending your campaigns through Instantly, our email sending platform.
How Sending Works
Frequency: We send 7 days a week, every single day
Follow-ups: Each person receives 4-5 emails over a period of 2-3 weeks
Optimization: Our system automatically manages timing and deliverability